Earned more than 75 pieces of local, national and international media coverage in less than 1.5 months. Among others, coverage comprised of national and regional newspapers such as The Irish Times, the Examiner and the West Cork Times, and blogs like Cineuropa and Scannain, blogs covering European and Irish cinema.
IndieCork is a local, relatively young nonprofit independent film and music festival, and as such, the organization had a small, but determined group of media connections. My role was to build and foster more relationships with regional, national and hopefully - and successfully - garner some European attention for the festival. This was done through influencer and media research, clever, consistent pitching and engaging writers throughout the festival lead up, during the festival and immediately following the closing ceremonies to ensure they had access to all they needed for their stories.
One of the key ways for spreading awareness of the festival was to work as a small, but mighty team to generate an engaged community of IndieCork fans through Facebook and Twitter. This was done by working as a team to generate content about the films and musicians performing, highlighting media attention and organizations sharing news about the actors, directors and films being shown and encouraging audiences to participate in two-way communication with our team to keep them engaged, informed and updated on the festival’s offerings.